Learn more about the latest mobile marketing and trends for big data technology in the retail industry.
The Shelby Report – Survey: Shoppers Want More Information Than Product Labels Provide, June 12, 2018
More than seven in 10 shoppers want to find out more about the grocery products they buy than they are currently able to get with traditional on-package labels. These survey findings underscore the importance of SmartLabel, a new digital tool that gives consumers access to detailed information about the products they use and consume. Nearly 28,000 food, beverage, personal care, household and other products throughout food retail stores now are using SmartLabel.
As consumer expectations across Canada drive heightened competition, brands and retailers in the food and consumer products industry have discovered that engaging with today’s one-of-a-kind shoppers requires a strategy that goes well beyond a one-size-fits-all approach. Consider a typical scenario in any big box store. In aisle three, a mother thinks about her child’s allergy, a son considers his father’s special diet, and a millennial wonders where a product was sourced. All three are…
by Nick Ponesse
QR codes are everywhere you look. Whether you are browsing online, commuting to work, or even looking through your pantry, you will find QR codes. Mobile phone manufacturers and social media platforms are all taking notice. There is no longer a need to download an application to scan these 2D barcodes. You can find QR code scanners within your smartphone camera, through Snapchat, and even through your Facebook account. Marketers are always faced with one task: How can I reach and engage my…
Our answer is two-fold: from the “top-down,” (See April: Volume 2: Part 1) and in parallel, from the “bottom-up.” Today we discuss the Bottom-up approach to digging into your data. Bottom-up – think of data as rocks, stones and pebbles, that are stuffed into a large container that you can shake. Rocks move the least amount, are fewest, and are most easily identifiable and describable. There are more stones in the container than rocks, but the stones are harder to see and classify,…
Our answer is two-fold: from the “top-down,” and in parallel, from the “bottom-up.” Top-down -– you must first define your short-term and medium-term highest value needs that your data must deliver. These are a handful of strategic insights that we must know answers to and are needed to drive the business forward as clearly as possible. The temptation is to analyze the entire universe of available data available, but don’t sacrifice depth for breadth. By being selective, you…
Baking Business – Transparency a top theme at Future Food-Tech conference, March 27, 2018
While many emerging innovations may transform the future of food, such technologies must be communicated to consumers early and often.
We live in a digital world where consumers now live in the moment. They want access information when and where they want. With the prevalence of Smartphones over the last 10 years, consumers now have a tremendous amount of information right at their fingertips, freeing them from the need to travel to multiple stores to research a purchase. The question is how can brands take advantage of this new digital world to shape consumers’ decisions? One thing is for sure—marketers that have…
Scanbuy is a leading provider of mobile engagement solutions to some of the world’s largest global brands. We have over 10 years of US mobile consumer behavior, demographic, location and identity data. Our platform uses machine learning algorithms to generate deep learning insights on the likely shopping behaviors of 300M US consumers. We organized millions of consumers into neat groups so you can target just the right person at exactly the right time—data which is 100% deterministic. We…
Food Dive – Study: One-third of young adults frequently check Nutrition Facts panel, February 26, 2018
Some experts claim that putting all the information consumers say they want on product labels would make them impossibly cluttered. That's one reason why manufacturers and trade groups have advocated for electronic methods of conveying nutrition information via QR codes, smart phones and online searches.
Modern Wellness Guide – Why Food Date Labelling Has an Important Role to Play in Cutting Food Waste, December 31, 2017
Food waste is a huge problem facing the world right now. What can the industry to tackle the issue?