Learn more about the latest mobile marketing and trends for big data technology in the retail industry.
Food Ingredients First – Survey says consumers want more details on grocery packaging: Is SmartLabel the answer?, June 13, 2018
More than 7 in 10 shoppers want to find out more about the grocery products they buy than they are currently able to get with traditional on-package labels, according to a new national survey. Grocery Manufacturers Association (GMA) and Food Marketing Institute (FMI) have launched a joint marketing campaign for the SmartLabel program.
PSFK – SmartLabel Gives Consumers Easy Access To Food Product Details, June 13, 2018
SmartLabel is the new quick-and-easy way to find out everything you need to know about the food you’re buying. With the use of SmartLabel and the simple mobile scan of a QR code, consumers can find out what allergens the product contains, its environmental impact, production methods, animal welfare and more.
The Shelby Report – Survey: Shoppers Want More Information Than Product Labels Provide, June 12, 2018
More than seven in 10 shoppers want to find out more about the grocery products they buy than they are currently able to get with traditional on-package labels. These survey findings underscore the importance of SmartLabel, a new digital tool that gives consumers access to detailed information about the products they use and consume. Nearly 28,000 food, beverage, personal care, household and other products throughout food retail stores now are using SmartLabel.