Learn more about the latest mobile marketing and trends for big data technology in the retail industry.
The Danish Rail in Copenhagen has taken their use of ScanLife to the next level. Over the month of December, they will be placing EZcodes on posters, flyers, and newspaper ads which give people a chance to win a different prize each day. By scanning the code, the user simply enters their mobile number to find out if they have won a wide variety of prizes from a chocolate bar to a bike to a Mini Cooper loaner for a month! The campaign is being co-sponsored by a number of major brands like…
The Danish Rail system is now using ScanLife to create what some are calling "the interactive news stand." They have placed posters and window clings throughout the S-Train system in Copenhagen with a series of EZcodes from major media providers and brands.