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Learn more about the latest mobile marketing and trends for big data technology in the retail industry.

Business California Olive Ranch Promotes Traceability with New Smart Labels

by Olive Oil Times; By Daniel Dawson

The largest olive oil producer in the United States has introduced a new smart label on its two flagship brands. California Olive Ranch has added a quick response (QR) code to its labels on the Global Blend and 100% California brands. Michael Fox, the company’s chief executive, told Olive Oil Times the new smart labels would enable curious customers to learn more about where the olives were grown, when they were harvested, the oil’s chemical profile, its flavors and other information…

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Calling All Peanut Butter Superfans - The Reese’s Peanut Butter Lovers Lineup is BACK!

by The Hershey Company

In honor of National Lover's Day on April 23, and as the ultimate act of love towards all the peanut butter superfans out there, we're bringing the highly demanded Reese's Peanut Butter Lovers Cups and Reese's Ultimate Peanut Butter Lovers Cups back to store shelves for a limited time only.

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Marketers from Kellogg to Walmart Optimize QR Codes to Drive Consumer Engagement and Sales

by Chamber of Commerce: By: Mark Hamstra, Contributor

Brands leverage the pandemic-fueled popularity of the scannable barcodes to enable contactless consumer payments and a more experiential shopping journey. Why it matters: During the last pandemic-informed two years, consumers have embraced the use of QR codes for countless contactless transactions, like making payments: eMarketer projects that the number of U.S. smartphone users scanning a QR code will increase from 83.4 million in 2022 to 99.5 million by 2025. The business use cases for QR…

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Scanbuy’s Latest Trend Report Reveals 35% Growth in QR Code Usage in Q4 2021

by Maryann Moschides

NEW YORK, Feb. 11, 2022 -- Scanbuy, Inc., (www.scanbuy.com) the global leader in mobile QR Code engagement, transparency, and marketing, released its quarterly QR Code Trend Report today. The report provides a look at how consumers are engaged with QR Codes, with data collected globally during Q4 2021. The report continues to show rapid growth in QR Code engagement in recent months and reflects an accelerated adoption of QR Code integration in marketing and consumer outreach programs.…

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Scanbuy Welcomes E. Randall Clouser to Its Board of Directors

by Maryann Moschides

NEW YORK, June 24, 2021 - Scanbuy, Inc. today announced that it has appointed E. Randall Clouser, to its board of directors effective June 1, 2021. Randall is the founder and President of Clouser Strategic Advisors and joins with over 25 years of experience helping investors, leaders, and teams find pathways to growth and with business performance improvement initiatives. "We're pleased to welcome Randall to the Scanbuy Board of Directors," said Chai Outmezguine, Scanbuy CEO…

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Scanbuy Launches the First End-to-End SmartLabel® Solution - Delivering a Connected Package, Product and Menu Page Platform to Power Transparency

Scanbuy Inc., the leading provider of SmartLabel QR code package activation, today announced the expansion of its SmartLabel Platform which adds Product and Menu pages to its existing on-pack solution set. The feature-rich platform addresses the demands of SmartLabel participants, delivering a comprehensive connection that extends from page and menu creation, data management, package activation, and consumer engagement through to detailed analytics reporting. The menu page offering is the…

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Gladson Launches Product Data Transparency Solution

Gladson’s SmartLabel® Solution Helps Brands and Retailers Address Consumer Demand for Product Transparency

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SCANBUY AND KEZZLER FORM STRATEGIC PARTNERSHIP TO BRING INTERNET OF PACKAGING TO CONSUMER PACKAGED GOODS COMPANIES AND RETAILERS

Service enhances SmartLabel implementations using a single QR Code for both consumer engagement and logistical support

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Scanbuy Applauds President Obama For Signing The National GMO Disclosure Bill Into Law Today

Consumer Demand for Product Label Transparency Legislation signed into law after a bipartisan passage in Congress; Sets Foundation for Brands to Disclose Product Information

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Atria Books Chooses Mobile Technology From Scanbuy to Engage Readers and Enhance Their Experience

Popular QR Codes Make Books More Compelling and Extend Their Shelf Life

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Recent News

Business California Olive Ranch Promotes Traceability with New Smart Labels

Calling All Peanut Butter Superfans - The Reese’s Peanut Butter Lovers Lineup is BACK!

Marketers from Kellogg to Walmart Optimize QR Codes to Drive Consumer Engagement and Sales

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Learn about Scanbuy's passion for consumer engagement

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