Learn more about the latest mobile marketing and trends for big data technology in the retail industry.
Our answer is two-fold: from the “top-down,” (See April: Volume 2: Part 1) and in parallel, from the “bottom-up.” Today we discuss the Bottom-up approach to digging into your data. Bottom-up – think of data as rocks, stones and pebbles, that are stuffed into a large container that you can shake. Rocks move the least amount, are fewest, and are most easily identifiable and describable. There are more stones in the container than rocks, but the stones are harder to see and classify,…
Our answer is two-fold: from the “top-down,” and in parallel, from the “bottom-up.” Top-down -– you must first define your short-term and medium-term highest value needs that your data must deliver. These are a handful of strategic insights that we must know answers to and are needed to drive the business forward as clearly as possible. The temptation is to analyze the entire universe of available data available, but don’t sacrifice depth for breadth. By being selective, you…
Baking Business – Transparency a top theme at Future Food-Tech conference, March 27, 2018
While many emerging innovations may transform the future of food, such technologies must be communicated to consumers early and often.
We live in a digital world where consumers now live in the moment. They want access information when and where they want. With the prevalence of Smartphones over the last 10 years, consumers now have a tremendous amount of information right at their fingertips, freeing them from the need to travel to multiple stores to research a purchase. The question is how can brands take advantage of this new digital world to shape consumers’ decisions? One thing is for sure—marketers that have…
Scanbuy is a leading provider of mobile engagement solutions to some of the world’s largest global brands. We have over 10 years of US mobile consumer behavior, demographic, location and identity data. Our platform uses machine learning algorithms to generate deep learning insights on the likely shopping behaviors of 300M US consumers. We organized millions of consumers into neat groups so you can target just the right person at exactly the right time—data which is 100% deterministic. We…
Food Dive – Study: One-third of young adults frequently check Nutrition Facts panel, February 26, 2018
Some experts claim that putting all the information consumers say they want on product labels would make them impossibly cluttered. That's one reason why manufacturers and trade groups have advocated for electronic methods of conveying nutrition information via QR codes, smart phones and online searches.
Modern Wellness Guide – Why Food Date Labelling Has an Important Role to Play in Cutting Food Waste, December 31, 2017
Food waste is a huge problem facing the world right now. What can the industry to tackle the issue?
by Matt P.
The 2017 Holiday Season is already upon us, and as always the primary concern for brands, retailers and marketers alike continues to be two-fold: move products off the shelf and generate sales. However, every year industry players are forced to reevaluate their playbook for success; their approach to getting noticed and being heard through the noise of holiday advertising – regardless of the medium being employed. Let’s cut to the chase, advertisers have their work cut-out for them. As…
To celebrate the holiday season, Scanbuy is giving away prizes to the top holiday scanners. Every 7 days in December, we will reward the top scanner for the time period with a $25 Amazon Gift Card. At the end of the month, the top scanner for the entire month of December will also receive a $50 Amazon Gift Card! Enter the scan contest by following these easy steps: 1) Get the latest version of the ScanLife app for iOS or Android. 2) Connect your ScanLife app with your Facebook account…
Rachel Ray Show – These 2 Genius Apps Will Help You Save Money While Christmas Shopping, November 10, 2017
'Tis the season of giving! But if you don't watch yourself, you might find yourself giving a little too much.