Examples

Learn more about the latest mobile marketing and trends for big data technology in the retail industry.

Top 3 Beauty Brands Using Marketing Tactics to Stand Out

by Jackie Martel

Today’s market for beauty brands is lucrative, to say the least. There are hundreds of options, with a wide variety of price ranges and brand promises. How do we know if we are choosing the correct one for each of our individual needs? Marketing efforts and campaigns can be the decisive factor between an increase in sales, or a fallout altogether. As companies need to find the right balance between delivering entertaining campaigns to engage with their audience while also providing…

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Shelf Talkers and QR Codes: Designed To Capture Shoppers’ Attention

by Erika Vasquez

We consider grocery shopping the best time for CPG brands to connect with consumers. When it’s time to go grocery shopping, most consumers’ purchase decision comes from a mix of what’s available in store, and what’s on their shopping list. If consumers are unsure (or first-time buyers of a product,) the first thing they do is scan the aisle looking at product packing and promotions. From there, consumers pick up products and study ingredients. However, most consumers tend to go for…

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Enhancing the Reader Experience with QR Codes

by Erick Solis

In the pre-technology era, readers flipped through books with the obvious limitations set forth by print media. While the printed content was at times engaging, it was only possible to use imagination to transcend beyond the words printed on the page. But the advancements of the modern world are changing this. Today, publishers are pushing the boundaries of print by leveraging smartphone technology to enhance the reading experience. With the print industry struggling to maintain relevancy in…

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Manage the Surprises You Deliver to Consumers

by maryann

Mobile engagement has become one of the most effective ways to create relevant, long-term connections with customers. Every day, brands, agencies and marketers deploy mobile triggers to inform, entertain—and even surprise their customers. Yet, unless their mobile relationship strategies are driven by a managed platform, they could be delivering the wrong kind of surprises. Case in point: A Heinz customer recently received the surprise of his life when he innocently scanned a QR Code for a…

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Shoppers Use QR Code To Bring Fireworks To Life

by Alex from London

When I was a kid of single-digit age, things seemed easier: you had at best a dozen types of cereals in your local supermarket, instead of the 50+ brands you typically find nowadays. Bathroom gels, shower gels, shower creams, etc. hadn't yet taken the world over by storm. You just had soap. (To this day my girlfriend doubles up as a consultant to help me wade through the maze-I’d be lost without her and usually avoid buying this stuff in her absence.) Whilst I wouldn't want to go…

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Mobile Engagement Bring Signs to Life

by maryann

Looking for a better way to deliver your message to interested consumers? With QR Codes and other mobile triggers, you can introduce new products, encourage app downloads and increase web traffic without interrupting their day.

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Mobile Engagement: It’s Like Giving Your Customers a Personal Shopper

by maryann

Barcodes let products and marketing tools speak for themselves, while ensuring that your information is communicated in a clear, consistent way—every time.

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QR Codes: The Future’s So Bright, We Gotta Wear Shades

by maryann

The fact of the matter is, consumers every day, everywhere throughout the world are using QR Codes and other mobile triggers such as Microsoft Tag and NFC in numbers never seen previously.

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Avoid “Blind Date Marketing” with ScanLife

by maryann

Mobile engagement marketing provides you with data from every scan, so you can connect with customers, speak their language, and exceed their expectations. Here’s how easy it is to turn those hard-to-get prospects into steady dates that become customers for life.

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Mobile Engagement at Super Bowl Blvd: Part II - NFC and Missed Opportunities

by Ben B.

This week, in part two of our series, we take a look at the event's NFC experience and highlight another missed opportunity for mobile engagement.

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Recent News

Scanbuy Announces ExtendedAudiences(TM) Act-Alike Audience Extensions of CPG Consumer Purchase Data, Powered by Diveplane

Tim Hortons Foundation Camps Integrates QR Codes Into Camp Day Awareness Campaign

Business California Olive Ranch Promotes Traceability with New Smart Labels

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Learn about Scanbuy's passion for consumer engagement

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