Learn more about the latest mobile marketing and trends for big data technology in the retail industry.
Modern Wellness Guide – Why Food Date Labelling Has an Important Role to Play in Cutting Food Waste, December 31, 2017
Food waste is a huge problem facing the world right now. What can the industry to tackle the issue?
by Matt P.
The 2017 Holiday Season is already upon us, and as always the primary concern for brands, retailers and marketers alike continues to be two-fold: move products off the shelf and generate sales. However, every year industry players are forced to reevaluate their playbook for success; their approach to getting noticed and being heard through the noise of holiday advertising – regardless of the medium being employed. Let’s cut to the chase, advertisers have their work cut-out for them. As…
by harold
To celebrate the holiday season, Scanbuy is giving away prizes to the top holiday scanners. Every 7 days in December, we will reward the top scanner for the time period with a $25 Amazon Gift Card. At the end of the month, the top scanner for the entire month of December will also receive a $50 Amazon Gift Card! Enter the scan contest by following these easy steps: 1) Get the latest version of the ScanLife app for iOS or Android. 2) Connect your ScanLife app with your Facebook account…
Rachel Ray Show – These 2 Genius Apps Will Help You Save Money While Christmas Shopping, November 10, 2017
'Tis the season of giving! But if you don't watch yourself, you might find yourself giving a little too much.
Okanagan Specialty Fruits – Arctic® Goldens feature SmartLabel™ QR code, November 9, 2017
One of the most difficult decisions our team at Okanagan Specialty Fruits™ has had to make when introducing Arctic® apples into the market has been “how can we best communicate with consumers about the science and benefits behind our nonbrowning apples?”
Global Retail Brands – How to Fully Optimize the SmartLabel™ Opportunity, November 9, 2017
SmartLabel™ is a first of its kind product transparency initiative that enables consumers to get easy and instantaneous access to detailed information about the products they consume.
by maryann
Consider a typical scenario at your local grocery store. In aisle three, a mom thinks about her child’s allergy while a father searches for a detailed list of ingredients and a millennial wonders how the product is sourced. All three are holding identical packages, yet each person needs more—and different—information in order to make a purchase decision. The key challenges for packaged goods brands striving to compete in a highly-regulated, consumer-driven environment are: 1) how to fit…
Packaging News – Kezzler talks IoP at AIPIA Congress, November 6, 2017
Earlier this week Kezzler announced a partnership with Scanbuy that will enhance SmartLabel implementations using a single QR code for both consumer engagement and logistical support.
Dairy Reporter – Scanbuy and Kezzler to bring Internet of Packaging to SmartLabel, October 31, 2017
Scanbuy and Kezzler have partnered to bring the Internet of Packaging (IoP) to SmartLabel.
Service enhances SmartLabel implementations using a single QR Code for both consumer engagement and logistical support
Business California Olive Ranch Promotes Traceability with New Smart Labels
Calling All Peanut Butter Superfans - The Reese’s Peanut Butter Lovers Lineup is BACK!
Marketers from Kellogg to Walmart Optimize QR Codes to Drive Consumer Engagement and Sales
