Learn more about the latest mobile marketing and trends for big data technology in the retail industry.
Pepsi Max is giving away free cans of soda by scanning the code which can be redeemed at special kiosks. They are also providing information on a concert in Tivoli, a large amusement park in Copenhagen.
So far, the they are seeing hundreds of scans a day, and the most popular codes are from HTC, Pepsi, and the S-Train. Key Learning: This is a really innovative way to monetize digital content from a physical environment like a rail station. Making multiple experiences available gives people options so they can decide what is relevant to their interests. Of course, giving people exclusive content or value is going to create the most interest up front.
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