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NSA, Scanbuy Partner to Deliver Innovative Mobile Couponing Service in 400 New York Supermarkets

The National Supermarket Association (NSA), representing the interests of independent supermarkets owners in New York and other U.S. urban cities, together with Scanbuy, Inc., the global leader in mobile marketing solutions, today announced the launching of dCoupon. The innovative mobile couponing service gives manufacturers the ability to create redeemable digital coupons for a whole new audience—the 2 million NSA urban supermarket consumers. Mobile coupons will be obtained from brands and redeemed through consumers’ mobile devices at checkout counters in neighborhood bodegas, grocery stores and supermarkets.

dCoupon is a scalable mobile coupon management and redemption service designed to enable stores and brands of any size to embrace mobile couponing like never before. Tagged by Scanbuy as a “disruptive technology,” dCoupon was created to address the best interests of brands, retailers and consumers.

For the first time, any brand has the opportunity to create and distribute an unlimited number of coupon campaigns, select participating retailers and personalize mobile coupons. Most importantly, dCoupon enables brands to track attribution of coupons from distribution type to acquisition and redemption—while only paying for redeemed coupons. This fundamental shift in today’s coupon ecosystem gives brands more control over spend and greater visibility into true return on investment of advertising campaigns.
NSA supermarkets will enjoy next day clearing, cost reduction on managing brand promotions and control over managing mobile coupon campaigns. In addition, dCoupon gives supermarkets the unprecedented ability to receive proceeds from coupon redemption fees.

Consumers gain access to mobile coupon savings for neighborhood supermarkets through QR Codes, URL links or retailer loyalty cards. Most notably, their participation provides an automatic contribution to valuable social programs in urban neighborhoods via pledged donations to NSA Cares.

“This is a historic agreement that will deliver immediate savings to our customers and expand technology to help our stores grow their business, while funding charitable efforts to serve different communities through NSA cares,” said National Supermarket Association President Rudy Fuertes. “The National Supermarket Association is thrilled to team with Scanbuy and we look forward to a great and long lasting partnership.”
Scanbuy’s dCoupon is a mobile coupon management & redemption program with these features and benefits:

  • Universal, cloud-based technology
  • GS1 and GSMA global industry standards compliant
  • No deep software integration
  • No new hardware investment
  • Works on any smartphone
  • Fraud protection
  • Pay for performance business model based on coupon redemption
  • Real time analytics of coupon acquisition and redemption
  • Next day clearing

“With paper coupons losing relevance, and existing digital coupons services that defacto exclude independent supermarkets and convenience stores from the couponing ecosystem, we expect adoption and expansion of our unique model to provide coupon benefits into many more neighborhoods around the world,” said Chai Outmezguine, Scanbuy CEO. “We are very proud to partner with the NSA, its members and NSA Cares to launch the first deployment of dCoupon in the U.S. and other regions to follow,” shared Guillermo Ancira, President of Scanbuy Latam.

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About NSA

Founded in 1989 by Hispanic entrepreneurs, the NSA is a trade association that represents the interest of independent supermarket owners in New York and other urban cities throughout the East coast, Mid-Atlantic region and Florida. Beginning in the mid-seventies, these entrepreneurs had the courage of opening supermarkets in areas abandoned by the large chains, as they were economically depressed and mostly minority neighborhoods. These men and women had the vision and the commitment to fill a vacuum in those communities, at a time when the term “food desert” had not even been coined. Currently, many NSA members continue to serve those areas by offering healthy foods and full service supermarkets.

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