Learn more about the latest mobile marketing and trends for big data technology in the retail industry.
Scanbuy, Inc., the world’s leading mobile engagement solutions provider, today announced that it is has added beacon proximity advertising to its product offering, delivering a compelling way for marketers, brands and retailers to further connect with consumers while they are shopping. Beacons are an innovative way to send incentives to shoppers’ smartphones, encouraging store visits and inspiring purchase ideas in-store.
Through a partnership with inMarket, the world’s largest beacon network powering tens of thousands of retail locations and venues, Scanbuy is able to capture shoppers’ attention at a critical point in the buying cycle—when they are in or near a store. Results of a recent Scanbuy Consumer Behavior Survey indicate that nearly 90 percent of mobile app enthusiasts use their mobile device while shopping. Most importantly, 40 percent are willing to share their location and personal information in order to receive something of value from their favorite brands.
“It is well-established that retailers using location-based services see an uplift in traffic and gain in visit frequency,” said Chai Outmezguine, Scanbuy CEO. “When mobile shoppers are in the stores, they take actions based on the information they find or receive on their phone. Beacon advertising is an ideal complement to the comprehensive mobile marketing services we offer brands and marketers today.”
Consumers are using mobile devices to speed up the shopping process, research product benefits and get the best value for the products they buy. By utilizing inMarket capabilities via the established ScanLife Mobile App, brands have a new opportunity to promote products, connect with consumers and generate long-term loyalty throughout the shopping journey.
“Mobile and apps have become a critical part of the consumer journey. Thanks to accurate, 1st-party location data from beacons, we are helping apps to engage shoppers at the perfect moment in that journey to add value to the shopping experience,” said Alex Finkel, Director of Partnerships, inMarket.