Rite Aid Becomes Largest Beacon Installer To Date
The American Genius
– Rite Aid Becomes Largest Beacon Installer To Date
, January 23, 2016
Rite Aid has recently become the largest beacon installer to date; a pretty impressive feat given the record was previously held by Macy’s. Rite Aid partnered with inMarket, a mobile shopper marketing firm, which also manufacturers their own securitized Bluetooth beacons for iOS and Android to assist in their beacon launch.