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Transparency Drive: Hershey First To Adopt GMA’s QR SmartLabel
Confectionery News – Transparency Drive: Hershey First To Adopt GMA’s QR SmartLabel, November 16, 2015
Hershey will be the first company to adopt the Grocery Manufacturers Association's (GMA) SmartLabel program, which allows shoppers to scan on-product QR codes for detailed nutritional information.
