Learn more about the latest mobile marketing and trends for big data technology in the retail industry.
Scanbuy, Inc., the world’s leading mobile engagement solutions provider, today released its quarterly trend report showing that it processed nearly 22 million mobile engagements in Q1 2014 – a 20% increase from Q1 2013 – demonstrating continued strong growth and interest among mobile consumers.
“Mobile triggers continue to help consumers make product choices, engage their favorite brands, receive more informative information, quickly download their favorite apps, and much more,” said Mike Wehrs, CEO and president of Scanbuy. “With millions of mobile engagements completed each month, and with user activity distributed fairly evenly across age groups, and areas of interest, there’s no question consumers continue to value ScanLife for the quickest route to more information and the best deal.”
The top user type for both Android and iOS devices was “Value Shoppers,” demonstrating consumers most often scan to get information, reviews, prices, deals and more, making it apart of how they shop. The most “liked” QR Code category by users were app downloads, a category that is gaining momentum as consumers see the benefit of accessing apps marketed to them in contextual, real-world circumstances.
Other highlights from the Q1 2014 report include:
The millions of scans that were generated from the ScanLife app or the ScanLife Mobile Engagement Platform were analyzed in this study. The traffic analysis was performed on all ScanLife processed user activities providing a detailed view across numerous verticals and geographies. These results are statistically significant and representative of all codes scanned as ScanLife is the largest commercial resolver of codes.
To access the full Mobile Trend Report infographic click here: http://bit.ly/1qV2Ypt
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