Scanbuy Official Blog

Learn more about the latest mobile marketing and trends for big data technology in the retail industry.

Scanbuy and Marshall Feature Recognition Team to Educate Industry on How to Stop Frivolous QR Code Patent Attacks

New York, NY - Sept. 30, 2013 - Scanbuy, Inc., the leading mobile engagement solutions provider, and Marshall Feature Recognition LLC (MFR), the largest and most significant scannable code (ex. QR Code) patent holder, today announced a broad collaboration to help educate companies to protect themselves from patent attacks in the QR Code space. Over the last year Scanbuy has noticed an alarming rise in QR Code patent litigation filings and letter threats of litigation. These facts combined with the frivolous nature of some of the claims made has compelled the companies to educate and provide the tools that any firm so threatened can use to protect themselves against much of this litigation blackmail.

With its new licensing of the MFR portfolio, together with its other patent holdings, Scanbuy will offer a “Stop the Trolls!” toolkit to help firms combat lawsuits that claim their QR Code usage violates other’s patents. The toolkit will have features such as a white paper, legal precedents, prior art, advice from other companies, and additional resources for firms to defend themselves against gratuitous patent lawsuits. Scanbuy will promote the jointly created toolkit to businesses that incorporate or wish to incorporate QR Codes in their marketing campaigns.

“MFR has the oldest, most extensive patent portfolio in the QR Code space and continues to grow the portfolio,” said Mike Wehrs, CEO and president of Scanbuy. “Some companies who provide QR Code services are claiming they have a license from MFR where none exist. That’s not stopping Non Practicing Entities, NPEs (trolls) from suing firms to force a settlement through threat of high legal fees.”

There is currently a strong movement across the US legal system and abroad to address patent litigation abuse and reform. According to recent reports, FTC Chairwoman Edith Ramirez has requested an investigation of the patent troll business model.

According to Wehrs, Scanbuy’s own patents and the agreements with MFR, ETH and others in the industry ensure Scanbuy’s customers are protected from patent lawsuits when they create QR Code campaigns through the company’s ScanLife mobile engagement platform.

“MFR has one of the largest patent portfolios available for licensing in the QR Code industry, and we look forward to working with Scanbuy to provide the intellectual property needed to combat baseless lawsuits,” said Spencer Rathus, President and lead inventor, Marshall Feature Recognition LLC. “That’s why we’ve recently teamed again with our longtime partner, Scanbuy, to free brands from this harassment so that they can focus attention on important tasks like growing their business. MFR continues to grow its patent portfolio in ways that support current uses of QR and other scannable codes and future developments in the use of scannable codes to link electronic media to the physical world.

Share this article

Recent News

Neutronian Announces That Scanbuy Has Earned Its Data Quality Certification

Neutronian launches Data Privacy Scoring of over 3,000 publishers, brands, ad platforms, retailers, and data providers

Scanbuy Announces ExtendedAudiences(TM) Act-Alike Audience Extensions of CPG Consumer Purchase Data, Powered by Diveplane


Learn about Scanbuy's passion for consumer engagement

Read more