by Adam
As I see it, the technology that removes that step stands to benefit most for its simplicity. NFC is a perfect solution by design (if imperfect by current deployment) because it will include device endemic hardware that removes the need for app downloads and camera activation. In fact, with all the designer app readers in market, the consumer is still required (or thinks he is required) to download the “correct” reader to access the content. This adds 6-10 steps to the process that further separates the user from a clean interface. NFC promises to remove those steps, making it a true “ready, out-of-the-box” solution.
2d Code – QR Code Scanning Continues To Increase, August 4, 2013
ScanLife’s latest trend report shows that they processed over 21 million QR Code and UPC mobile barcodes in Q2 2013. The report shows that users are scanning over three times per month on average (+22% from Q2 2012) with men accounting for 64% of the scans and women 36% of the scans. Operating system breakdown shows that 60% of scans came from the Android OS compared to 37% on Apple iOS devices. Top choice of content is videos, app downloads and product information.
Marketing Charts – QR Code Scanner Age and Gender Breakdowns in Q2, August 2, 2013
ScanLife is out with its latest quarterly Mobile Barcode Trend Report [pdf] in which it reports 4 million new users around the world and 6 million active scanners, impressive figures even as other research suggests that within the US the amount of scanners isn’t keeping up with the growth in smartphone penetration. Nevertheless, ScanLife’s latest study reveals some interesting demographic breakdowns of the barcode scanner.
MediaPost – Ugly Duckling Flies: QR Code Use Expanding As Tablets Kick In Too, August 2, 2013
Love them or hate them, the butt-ugliest thing the mobile industry has introduced into global culture -- the QR code -- is what we are stuck with for the time being. And mobile users are still snapping them in ever greater numbers, always on the hunt for that occasional good end experience that is worth the trip.
by Ben B.
It’s that time of year again! We are pleased to release the ScanLife Mobile Barcode Trend Report for Q2 2013. This edition gives you an inside look at what type of people are scanning, their interests, and why these physical to digital connections are changing the way consumers interact with marketing.
Kezzler Expands Industry Leadership with Acquisition of Scanbuy
Neutronian Announces That Scanbuy Has Earned Its Data Quality Certification