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Scanbuy Adds Wayne Silverman as Chief Revenue Officer to Expand Global Footprint

New York, NY – August 1, 2011 – Scanbuy, Inc. (, the global leader in mobile barcode solutions, today announced that Wayne Silverman has joined the company as Chief Revenue Officer and Senior Vice President of Worldwide Sales. This is the second major addition to the Scanbuy executive team in recent months, and comes as the company continues to expand internationally and establish several new partnerships and customer relationships across North America. Silverman will lead and execute the revenue strategy for the company, which includes further expanding its global footprint through the development of strategic partnerships and alliances, driving market positioning, creating sales strategies and overseeing business negotiations.

“Scanbuy continues to grow and enter new markets all over the world, and, as we expand, it’s important we bring in a seasoned professional that can build a strategy to keep our company successful and profitable,” said Mike Wehrs, President and CEO of Scanbuy. “Wayne is an exceptional leader who has a distinguished track record for delivering results and creating opportunities and we’re very excited to have him on the team.”

Silverman brings more than 20 years of strategic sales, marketing and business development experience to Scanbuy. Prior to joining the company, he was Vice President and Group Publisher of CBS Interactive and CNET Networks, where he was critical to the launch and reorganization of CBS MoneyWatch, SmartPlanet and BNET. Under Silverman’s management, these brands, in addition to ZDNet and


TechRepublic, experienced a substantial increase in revenue, expanded globally and secured multiple marketing partnerships. Silverman has also held positions with International Data Group, Inc.; PC World Communications, Inc.; and Digital News Communications, Inc.

“Mobile barcode technology has experienced phenomenal growth over the past year and Scanbuy has been able to capitalize on the momentum of the industry with its ScanLife solution that is changing the way people interact with physical media,” said Silverman. “I’m excited to work with this talented executive team to build on an already successful business through innovative partnerships and revenue generating opportunities.”

Scanbuy’s ScanLife platform allows marketers, retailers and consumer-facing Enterprises worldwide to create, edit and track a rich set of analytics for their marketing campaigns through mobile barcodes. Scans processed by the ScanLife platform come from over 125 countries every day. To learn more about Scanbuy, visit To get the free ScanLife application, go to from your mobile browser, and you can manage your own codes from

About Scanbuy

Scanbuy is the leading global provider of mobile barcode solutions that use the camera phone as the link between the physical world and the digital world. The ScanLife solution consists of a multi-barcode reader application and interoperable Code Management Platform. The technology has been successfully deployed and supported by leading mobile providers and handset manufacturers in the United States, the United Kingdom, Mexico, Chile, Spain, Italy and Denmark. Media companies and marketers use the solution to create and manage measurable 2D barcode campaigns, extending brand engagement onto mobile devices.

Scanbuy has the largest and oldest patent portfolio of any company in the industry, with over 30 patents granted covering the entire solution. The company's investors include Motorola Ventures, Hudson Ventures and Masthead Venture Partners.

For more information on Scanbuy, please visit or

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