Scanbuy Official Blog

Learn more about the latest mobile marketing and trends for big data technology in the retail industry.

Mobile Barcode Usage Surveys

by david
We often get asked if people are actually interested in this whole barcode scanning thing. Before we launched ScanLife in 2008, we wanted to know ourselves so we conducted a survey with over a 1,000 people. Results showed us that if we build it, they will come. Three years later we now see millions of scans a month and over 20% of the Fortune 50 are using 2D codes in one way or another. But, people still want to know if the general public wants to use mobile barcodes. While we publish our quarterly Mobile Barcode Trend Report showing huge growth, we are thankful for other surveys which have been done recently to confirm these trends. We wanted to keep a running list here of helpful reports on this topic. If you know of any others, please leave us a comment below, and we will add it to the official list. QR Explosion: Retail and Tech Lead Among 2,300 Mobile Code Advertisers in 2011 [2.12] 18% of scanners make a purchase, and 50% of Smartphone users have scanned a code in the US [12.11] Compete Smartphone Intelligence Survey CMB Consumer Pulse - How Smartphones Are Changing the Retail Experience MGH - 72 percent of smartphone users indicated that they would be likely to recall an ad with a QR code Stores must reach out and touch more mobile users

Recent News

Neutronian Announces That Scanbuy Has Earned Its Data Quality Certification

Neutronian launches Data Privacy Scoring of over 3,000 publishers, brands, ad platforms, retailers, and data providers

Scanbuy Announces ExtendedAudiences(TM) Act-Alike Audience Extensions of CPG Consumer Purchase Data, Powered by Diveplane


Learn about Scanbuy's passion for consumer engagement

Read more