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Scanbuy and Lion Nathan Launch Cellar Key

New York, NY – September 1, 2010 - - Scanbuy, Inc. (, the global leader in mobile barcode solutions, and Lion Nathan Wine Group (, owner and importer of fine wines from around the world, announced today the launch of Cellar Key, the most integrated 2D mobile barcode marketing platform that provides users fast and easy mobile access to information on Lion Nathan’s esteemed wine brands.

With the ScanLife mobile app, users can scan the Cellar Key “QR” Code featured on a bottle’s neck tag, shelf display, wine menu or other location to point their mobile phone camera at it and instantly read reviews, meet the winemaker, take a video tour of the winery and explore food and wine pairings. Mobile users can also instantly share their experience on social media sites, including Facebook and Twitter.

“Mobile barcode technology is proving itself to be an extremely easy and engaging way for brands to connect with their target audience,” said Mike Wehrs, CEO and president of Scanbuy. “Furthermore, it’s a technology that provides marketers a simple way to obtain valuable metrics and data that highlight consumers’ interest on specific products and the improved effectiveness of campaigns that utilize mobile barcode technology.”

Cellar Key will initially feature six wines including Oregon’s Argyle Willamette Valley Pinot Noir and Vintage Brut; Australia’s St Hallett Faith Shiraz and Poacher’s Blend from the Barossa Valley; New Zealand’s Wither Hills Marlborough Sauvignon Blanc and Argento Malbec from Mendoza, Argentina. Each 2D barcode is associated with a specific wine and features an embedded code, or URL, that will automatically open up to a content rich website on a mobile device when scanned.

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For more information on Cellar Key or other mobile barcode campaigns, please visit To get the free ScanLife application, go to from your mobile browser.

About Scanbuy

Scanbuy is the leading global provider of mobile barcode solutions that use the camera phone as the link between the physical world and the digital world. The ScanLife solution consists of a multi-barcode reader application and interoperable Code Management Platform. The technology has been successfully deployed and supported by leading mobile providers and handset manufacturers in the United States, Mexico, Chile, Spain, Italy and Denmark. Media companies and marketers use the solution to create and manage measurable 2D barcode campaigns, extending brand engagement onto mobile devices.

Scanbuy has the largest and oldest patent portfolio of any company in the industry, with over 30 patents granted covering the entire solution. The company's investors include Motorola Ventures, Hudson Ventures, Masthead Venture Partners, and Longworth Venture Partners.

For more information on Scanbuy, please visit or

About Lion Nathan USA

Formed in 2008, Lion Nathan USA represents a unique collection of traditional and contemporary wine brands from some of the world’s most coveted wine regions. The domestic portfolio includes the highly acclaimed Argyle Winery in Willamette Valley, Oregon and imported wines include St Hallett from the Barossa Valley in Australia, Wither Hills from Marlborough in New Zealand, Argento from Mendoza, Argentina and Inkberry from Central Ranges, Australia among others. For more information, please visit

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