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2D Barcodes in Spain

by david
2D barcodes have been hot in Spain as both Telefonica and Vodafone are pre-loading the ScanLife app on new phones (locally known as BIDI). Below are a couple new campaigns using the service, one from Volksawgen and another from the Yellow Pages. Volkswagen has been using 2D codes in a number of print ads that link to their mobile site.  They are also using it in the US on their brochures for the 2010 GT1. VW_Spain_8.09 The Yellow Pages is also using codes to connect local advertisers to mobile content, right from the traditional phone book.  This is a great example of 2D barcodes can make traditional media  interactive.  Businesses of any size can place a code in their ad which can display their contact info, or other service information via the mobile web. [caption id="attachment_124" align="alignnone" width="227"]YP_Spain_9.09 Ad promoting Bidi service[/caption] [caption id="attachment_125" align="alignnone" width="222"]YP_Spain_9.09 page1 Instructions in Yellow Page Book[/caption] [caption id="attachment_126" align="alignnone" width="245"]YP_Spain_9.09 page2 Examples of codes in the book[/caption]

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