Tesco sought after a creative way to tell consumers the story behind their product to create trust in the brand and effectively position it as a top-line product. In addition, they wanted to provide consumers with recipe ideas that would inspire them to continue purchasing.
Tesco utilized ScanLife activated QR codes on packaging and the landing page builder to serve premium multimedia content, recipes, and a video to consumers. The audience received an interactive tour of the Wensleydale Creamery where the product was made and even had the opportunity to meet the cheesemaker family through video. The campaign drastically improved the brand image, drove future sales, and got consumers to share the experience on social media channels.