Škoda sought to create awareness about its brand in Denmark by communicating product details and company information on a mobile landing page. The challenge was to develop an effective way to drive activity towards the new page while conveying the benefits of the brand in a more appealing and concrete way.
Škoda incorporated ScanLife powered QR Codes into a comprehensive print campaign to encourage consumer interest and communicate product benefits. By scanning the codes, users could locate the nearest dealership, read a brochure, or even watch a video of the cars in action. The QR Codes also gave users instant access to the customer service department where they could speak with a company representative without delay. As a result, the campaign created a broader awareness to the Škoda brand by driving traffic to their Facebook page where experiences were shared across social media platforms.