Client: Pep Boys
Country: United States
Placement: Auto
Interaction: Discount


Pep Boys wanted to promote their products and services to consumers interested in automotive services. They aimed to build brand awareness and drive sales by leveraging coupons during the 4th of July holiday.


With ScanLife’s mTargeting solution, Pep Boys coupons were delivered to an audience that expressed a strong interest in the automotive segment. The coupons could be accessed and redeemed through the ScanLife mobile app or saved in the consumer's mobile wallet.