Client: New York International Auto Show
Country: United States
Placement: Event
Interaction: Discount


Organizers of the 2011 New York International Auto Show wanted a better way to create value for potential attendees. Their unique challenge included the need to provide general information and discounts, while also generating excitement around the show itself.


ScanLife helped event organizers simplify the process by creating a compelling print campaign that used QR Codes to accomplish a variety of goals. Codes allowed users to get discounts on tickets, learn about the event venue, and view exciting photos that elicited interest in the trade show’s activities and products. ScanLife’s detailed analytics gave the event valuable insights into their mobile audience, such as age, gender and OS type.