Krispy Kreme wanted an easy and enticing way for consumers to join the Friends of Krispy Kreme eClub. They wanted to increase their consumer database, as well as educate their consumers on new products, special offers, and exciting local events.
ScanLife generated QR Codes for Krispy Kreme to be placed on print materials. This allowed consumers to scan and sign-up for the eClub in an extremely efficient and seamless manner. The campaign resulted in a large number of subscriptions for the company and allowed them to deliver incentives to doughnut lovers on a large scale.