Jonathan Bulkeley – Chief Executive Officer

Jonathan Bulkeley brings twenty-three years of management experience to the company, having served in leadership roles for several dominant industry players in media and e-commerce. Bulkeley was previously the CEO of barnesandnoble.com, growing sales from $71 million to over $200 million, and overseeing its IPO, which at the time was the largest Internet IPO in history. Prior to barnesandnoble.com, Bulkeley served as Managing Director of AOL's joint venture with Bertelsmann Online in the U.K. and as AOL’s Vice President of Business Development in the U.S., where he built AOL’s advertising sales team and ecommerce stores. Bulkeley currently sits on the Board of Directors of Spark Networks, PLC (AMEX:LOV). He previously served on the Board of Directors of IGN Entertainment which was sold to News Corporation last year and The Readers Digest Association (NYSE:RDA).

Parvathy Bhaskaran – Senior Vice President Engineering, Chief Technology Officer

Parvathy Bhaskaran was most recently with Motorola as the Director of Engineering, XperienceWare in the handset business unit. In this role, she ran all engineering and technical operations for delivering end-to-end services (eXperiences) to mobile devices. These included platforms to deliver seamless, interacting location services, phone tools to personalize and manage PIM and personal handset data, as well as commercial off–board navigation services on handsets and automobiles. Her responsibilities included leading a geographically distributed, global advanced technology team through the entire innovation lifecycle from idea/IP creation to rapid concept prototyping to commercial deployment. Parvathy holds a Masters Degree in Electrical Engineering from Arizona State University in Tempe. In addition to 8 patents, she has over 20 publications in the areas of distributed software architectures and artificial intelligence.

David Javitch – Vice President Marketing

David Javitch comes from the world of advertising and marketing where he spent nine years managing integrated campaigns for Fortune 500 companies. He brings a deep understanding of the industry's latest trends and needs in an evolving media landscape. Mr. Javitch's current role is to ensure strategically aligned communication for the company and to consult potential marketers in the use of 2D codes. His last position was at Publicis USA where he worked with Procter & Gamble, Beam Spirits and Citi. During that time, he managed one of P&G's largest product launches in company history with the introduction of Prilosec OTC which won a number of industry awards. He has also worked with the General Mills and Hasbro companies.

Avi Chai Outmezguine – General Counsel & Co–Founder

Chai Outmezguine has been serving as the company’s General Counsel with a focus on managing a growing IP portfolio and is also developing Scanbuy's global partnerships within the mobile commerce industry. He is the inventor of several patents on behalf of Scanbuy relative to the decoding and use of linear and two dimensional barcodes. Prior to joining Scanbuy, Outmezguine was the General Counsel for IDVector, an international firm engaged in maximizing the value of intellectual property rights in the IT industry. There he led the intellectual property protection and valuation and also established a number of strategic alliances with Fortune 500 companies. Outmezguine graduated from Georgetown University Law Center and obtained a law degree with honors from Essex University School of Law in England. He also holds a B.A. in Finance from the Business School of IEA, Paris. He is member of the New York State Bar.

INVESTORS

Motorola Ventures

Motorola Ventures is the global, strategic equity investment arm of Motorola. Its diversified portfolio focuses on "new-idea" companies and opportunities that complement Motorola's business strategy. Motorola Ventures invests at all stages in developing companies to accelerate access to new technologies, new markets and new talents. For more information, please visit www.motorola.com/ventures.

Longworth Venture Partners

Longworth Venture Partners is a Boston-based venture capital firm that invests in early-stage software, internet and media companies. For over twenty years, the Longworth team has founded, built and led investments in some of the most innovative and successful technology companies. The firm combines a proven track record of entrepreneurial and operating success with top venture investing performance to support entrepreneurs in building the next generation of technology leaders.

Masthead Venture Partners

Masthead Venture Partners is a venture capital firm focusing on early-stage technology companies, primarily in software, internet infrastructure, communications technology and IT-intensive life sciences. The Masthead approach leverages the experience and networks of its partners, who have spent an aggregate of more than ten decades operating and financing companies from founding to public offerings. Masthead seeks to invest in and build exceptional technology-based companies that solve big problems in rapidly growing markets. They do this by matching great technologies with unmet market needs, assembling outstanding management teams and taking an active role in driving the growth of the enterprise.

Hudson Venture Partners

Hudson Venture Partners is a New York venture capital firm with over $170 million of capital under management. The firm’s partners have decades of experience in operating and growing technology companies and have successfully managed every phase of a company's life cycle. Their expertise enables them to add value in both leading investment syndicates and co-investing with other venture funds. Hudson Venture invests primarily in early stage technology companies in the Northeast. The firm’s focused geographic strategy supports a close working relationship with its portfolio companies and helps to facilitate their rapid growth.

Olivier Attia – Founder