| Scanbuy and Syscan Digital Announce a Strategic Partnership to Market 2D Services to Chinese Mobile Carriers |
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New York, NY June 4, 2007 - Scanbuy, Inc., a global provider of mobile marketing solutions, and Syscan Digital Systems, a leading provider of 2D barcode solutions in China, today announced a strategic and long term partnership to market a range of 2D barcode services to mobile carriers in China. The strategic partnership will create a solution combining technologies of both companies around 2D barcode services including: mobile ticketing and couponing, anti-fraud solutions and media codes such as WAP, SMS, or vCard codes that provide consumers with quick and simple access to digital content. The combined platform will be promoted by Chinese mobile operators and will leverage the respective strengths of both companies. “Syscan Digital is committed to the idea of developing China’s software industry and our strategic partnership with Scanbuy helps meet that objective,” said Lon Chen, Chief Executive Officer, Syscan Digital System Ltd. “We chose to partner with Scanbuy because they are the leader in making it easy for consumers to fully utilize enhanced services via their wireless phones.” “China is the world’s largest mobile communications market and Syscan Digital, with their expertise, relationships and commitment to innovation, is the clear choice as a partner to bring mobile 2D barcodes to this burgeoning market,” said Jonathan Bulkeley, Chief Executive Officer of Scanbuy, Inc. Scanbuy entered into a partnership last year with Nokia, the world's largest mobile phone manufacturer, to preload Scanbuy’s 2D barcodes application on Nokia’s multimedia handsets. The Scanbuy technology allows users of the Nokia S60 handsets to recognize and decode barcodes on products, media and advertising and to link directly to content and services from their handsets. There are currently 500 million mobile phone users in China, with an expected 700 million by the end of 2007. This partnership between Syscan Digital and Scanbuy, two recognized leaders in their fields, is another step toward the adoption of 2D mobile marketing technology in the fast growing Chinese mobile market. About Syscan Digital Syscan Digital www.syscano.com is a leading provider of 2D barcode solutions in China. Syscan Digital’s CM and GM barcodes were approved as China National Industrial Standard by the Ministry of Information Industry in 2006, and makes it the first Chinese owned national standard. Besides CM and GM, Syscan Digital has developed an optimized 2D barcode, GM-U, specifically designed for handset barcode reading. Syscan Digital’s 2D barcode solutions are widely used in many industries in China and Syscan Digital is widely acknowledged as one of the market leaders in this emerging mobile 2D barcode market. Founded in year 2001, Syscan Digital was led by a group of industry veterans and has strong intellectual property portfolio with over 100 patents filed in China and internationally. Syscan Digital made the “Best Mobile Barcode Solution Provider” in China in 2006. About ScanbuyScanbuy is the leading global provider of mobile barcode solutions that use the camera phone as the link between the physical world and the digital world. The ScanLife solution consists of a multi-barcode reader application and interoperable Code Management Platform. The technology has been successfully deployed and supported by leading mobile providers and handset manufacturers in the United States, Mexico, Chile, Spain, Italy and Denmark. Media companies and marketers use the solution to create and manage measurable 2D barcode campaigns, extending brand engagement onto mobile devices. Scanbuy has the largest and oldest patent portfolio of any company in the industry, with over 30 patents granted covering the entire solution. The company's investors include Motorola Ventures, Hudson Ventures, Masthead Venture Partners, and Longworth Venture Partners. For more information on Scanbuy, please visit www.scanbuy.com or www.scanlife.com. Media Contact
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