| Scanbuy and Telefónica Móviles España to Launch Solution Allowing Widespread Use of Barcodes with Mobile Handsets in Spain |
|
|
|
|
New York, NY April 4, 2007 - Scanbuy, Inc., a global provider of wireless commerce solutions, today announced the completion of its mobile barcode platform created for Telefónica Móviles España,the largest wireless operator in Spain (TME). The platform is the first of its kind in Europe to combine multiple uses of barcodes on mobile handsets. Scanbuy’s platform supports TME’s strategy to facilitate access to mobile content and use of the handset as a transaction device for its 21.5 million subscribers and will be the first integrated platform combining couponing/ticketing and print-to-mobile.Atos Origin, an international information technology services provider, has been selected to provide systems integration and project management services to bring the solution to market. By selecting Scanbuy’s mobile barcode technology, TME willoffer its Movistar subscribers access to content by simply pointing their camera phone at a two-dimensional barcode, to be found in advertising, on TV, business cards or websites. Scanbuy’s client application ensures quick and easy access to online data and multimedia services from a wide range of handsets. Scanbuy’s service platform will allow content providers to create, manage, and monitor their barcodes and to launch couponing and ticketing campaigns by sending barcodes within SMS or MMS. “Being selected by Telefónica Móviles España, the leading mobile operator in Spain, is not only proof of Scanbuy’s best of breed mobile barcode technology but it also positions Scanbuy as the global industry leader,”said Jonathan Bulkeley, Chief Executive Officer of Scanbuy, Inc. “Scanbuy provides mobile operators and content providers with more complete utility than any other vendor. Scanbuy will continue to add functionality to its platform and work with handset manufacturers to provide Telefónica Móviles España subscribers the best user experience possible.” “Movistar is committed to delivering innovative user experience to its subscribers and Scanbuy, together with Atos Origin, helps us to fulfil this,” said Cayetano Lluch Mesquida, Managing Director, Technology and Services,Telefónica Móviles España. Atos Origin is already a trusted partner of TME with a strong track record in the mobile telecoms market.” “Thanks to this new integrated solution from Scanbuy, TME subscribers will be able to access mobile content and services using the easiest and latest print-to-mobile technology in the market,” stated Miguel Bravo, Global Account Director for Atos Origin. “Atos Origin has a proven record of over 20 years of accomplishment and experience in the telecoms sector and has the capacity, skills, and capability to provide global services,” he concluded. About Telefónica Móviles EspañaTelefónica is one of the largest telecommunications companies in the world in terms of market capitalisation. Its activities are centered mainly on the fixed and mobile telephony businesses with broadband as the key tool for the development of both. The company has a significant presence in 23 countries and a customer base that amounts more than 200 million accesses around the world. Telefonica has a strong presence in Spain, Europe and Latin America, where the company focuses an important part of its growth strategy. www.telefonica.es Telefónica Móviles España is the mobile operator of Telefónica in the Spanish market. As of December 2006, Telefónica Móviles España had most than 21,4 million customers and a wide catalogue of services and applications with the latest mobile technology, such as UMTS. Movistar is the brand for the mobile companies of Telefónica Group in Spain and Latin America with exception of Brazil. About Atos OriginAtos Origin (www.atosorigin.com) is an international information technology services company. Its business is turning client vision into results through the application of consulting, systems integration and managed operations. The company’s annual revenues are more than EUR 5 billion and it employs 45,000 people in 50 countries. Atos Origin is the Worldwide Information Technology Partner for the Olympic Games and its clients include ABN AMRO, Akzo Nobel, Alstom, BNP Paribas, Ericsson, EDF, Euronext, Fiat, France Telecom, ING, KPN, Philips, Renault, Royal Bank of Scotland, Saudi Aramco, Schlumberger, Shell, Standard Chartered Bank, Telecom Italia, UK Department for Work and Pensions, Unilever, Vivendi Universal and Vodafone. Atos Origin is quoted on the Paris Euronext Premier Marché and operates under the trade names Atos Origin, AtosEuronext, Atos Worldline and Atos Consulting. About ScanbuyScanbuy is the leading global provider of mobile barcode solutions that use the camera phone as the link between the physical world and the digital world. The ScanLife solution consists of a multi-barcode reader application and interoperable Code Management Platform. The technology has been successfully deployed and supported by leading mobile providers and handset manufacturers in the United States, Mexico, Chile, Spain, Italy and Denmark. Media companies and marketers use the solution to create and manage measurable 2D barcode campaigns, extending brand engagement onto mobile devices. Scanbuy has the largest and oldest patent portfolio of any company in the industry, with over 30 patents granted covering the entire solution. The company's investors include Motorola Ventures, Hudson Ventures, Masthead Venture Partners, and Longworth Venture Partners. For more information on Scanbuy, please visit www.scanbuy.com or www.scanlife.com. Media Contact
Tel: +1 212-278-0178
Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it |


