| Scanbuy Signs Global Partnership Agreement with Nokia to Provide Mobile Marketing Software on Handsets |
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New York, NY, February 7, 2007- Scanbuy, Inc., a global provider of wireless commerce solutions, today announced a global OEM partnership agreement with Nokia, the world’s largest mobile phone manufacturer, to preload Scanbuy’s mobile marketing software on Nokia handsets. The Greater China region (China, Hong Kong, Taiwan and Macau) will be the first of a planned multi-market rollout for Nokia and Scanbuy, Inc. The Scanbuy technology will allow users of the Nokia Series 60 and Series 40 handsets to recognize and decode barcodes on products, media and advertising and to link directly to content and services from their handsets. “We are thrilled to team up with Nokia to bring our technology to the largest mobile market and eventually the rest of the world,” said Jonathan Bulkeley, Chief Executive Officer of Scanbuy, Inc. “Within the next 24 months we expect 2D barcodes to become ubiquitous within Greater China as marketers and media deploy codes on all products and advertising.” According to Informa Telecoms and Media, the global mobile market is expected to reach almost 3 billion by the year 2010 with Asia, the Middle East and Africa experiences the highest growth rates. The new mobile user is seeking a more personal and context-sensitive experience. 1D and 2D bar code technology provides a seamless experience to navigate the physical world using a camera phone. Consumers can scan for product information on price, availability, features, rebates, special offers or similar products. Consumers can also scan embedded information in product advertisements and catalogs, create shopping lists, purchase items or link to the Web for more information. About ScanbuyScanbuy is the leading global provider of mobile barcode solutions that use the camera phone as the link between the physical world and the digital world. The ScanLife solution consists of a multi-barcode reader application and interoperable Code Management Platform. The technology has been successfully deployed and supported by leading mobile providers and handset manufacturers in the United States, Mexico, Chile, Spain, Italy and Denmark. Media companies and marketers use the solution to create and manage measurable 2D barcode campaigns, extending brand engagement onto mobile devices. Scanbuy has the largest and oldest patent portfolio of any company in the industry, with over 30 patents granted covering the entire solution. The company's investors include Motorola Ventures, Hudson Ventures, Masthead Venture Partners, and Longworth Venture Partners. For more information on Scanbuy, please visit www.scanbuy.com or www.scanlife.com. Media Contact
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