Patents Secure the Functionality of Mobile Devices to Decipher and Deliver 2D Codes through Server Gateways

Officially granted in 2007, each of the new patents enables a user’s mobile device to decipher 2D codes and deliver digital content through a server gateway, offering the most convenient way for mobile devices to access information from the physical world. In addition, the patents cover new methods of processing and enhancing barcode images captured by a digital camera connected to a mobile device.

With its ScanLife platform, Scanbuy empowers marketers and content providers to extend brand engagement onto mobile devices through the simple creation and management of its proprietary EZcode 2D barcodes. ScanLife is compatible with all major operating systems and can read all major code formats. The state-of-the-art ScanLife Code Registry and Management platform has been deployed successfully in France, Spain, the Philippines, China and the United States.

After several years of technology development, Scanbuy has amassed valuable intellectual property in 2D code technology, with more than 20 patents still pending. The seven patents recently secured include:

• Patent No. 7309015 – A Mobile Device Gateway managing the interaction between vendors and end users, determining preferences and aggregating information into a WAP page.

• Patents No. 7245780, No. 7168621 and No. 7242816 – Various systems and methods for enhancing images of barcodes and similar objects taken by a digital camera connected to or embedded in a mobile device.

"Scanbuy’s breakthrough in analyzing and delivering 2D code content through central servers makes it possible to effectively target and measure results, enabling marketers to get the most out of their campaigns," said Jonathan Bulkeley, Chief Executive Officer of Scanbuy. "Each patent signifies an important step in securing the intellectual property needed to lead this emerging industry, as we continue to grow in markets around the globe."

About Scanbuy

Scanbuy is the leading global provider of mobile barcode solutions that use the camera phone as the link between the physical world and the digital world. The ScanLife solution consists of a multi-barcode reader application and interoperable Code Management Platform. The technology has been successfully deployed and supported by leading mobile providers and handset manufacturers in the United States, Mexico, Chile, Spain, Italy and Denmark. Media companies and marketers use the solution to create and manage measurable 2D barcode campaigns, extending brand engagement onto mobile devices.

Scanbuy has the largest and oldest patent portfolio of any company in the industry, with over 30 patents granted covering the entire solution. The company's investors include Motorola Ventures, Hudson Ventures, Masthead Venture Partners, and Longworth Venture Partners.

For more information on Scanbuy, please visit www.scanbuy.com or www.scanlife.com.