Largest Mobile Operator in Southern Hemisphere will roll out ScanLife Platform for Mobile Devices

New York – January 22, 2008– Scanbuy, a global leader in mobile 2D barcode and marketing solutions, announced today that Vivo, Brazil’s largest mobile telecom operator, will support its ScanLife platform and become the first mobile operator in Latin America to utilize 2D barcodes. Vivo chose Scanbuy’s ScanLife platform after an extensive bidding process for a completely integrated solution combining client and server applications. Scanbuy has partnered with EverMobile to deliver the ScanLife solution in Brazil.

Scanbuy's technology uses the camera phone to connect the physical world to the digital world. With Vivo, Scanbuy will provide software for free download on subscribers’ handsets as well as the ScanLife Code Registry and Management platform for marketers and content providers to create and manage 2D barcodes. ScanLife will support EZcodes, which are designed for a broader range of camera phones to quickly recognize and process information.

Vivo, a joint venture between Telefónica and Portugal Telecom, is the largest mobile telecommunications operator in the Southern Hemisphere. The company is a leader in the retail market and the corporate segment, and is differentiated by its coverage, style and innovative character of services in voice and data transmission.

“We are very pleased that Vivo has decided to partner with Scanbuy for the first rollout of its kind in Latin America,” said Jonathan Bulkeley, Chief Executive Officer of Scanbuy. “Vivo clearly separates themselves by focusing on long-term product innovation. We are also proud to be working with EverMobile, who has played an important role in making this a reality.”

The ScanLife platform has also been deployed in France, Spain, the Philippines, China and the United States. Several other markets are expected to launch in 2008.

About Scanbuy

Scanbuy is the leading global provider of mobile barcode solutions that use the camera phone as the link between the physical world and the digital world. The ScanLife solution consists of a multi-barcode reader application and interoperable Code Management Platform. The technology has been successfully deployed and supported by leading mobile providers and handset manufacturers in the United States, Mexico, Chile, Spain, Italy and Denmark. Media companies and marketers use the solution to create and manage measurable 2D barcode campaigns, extending brand engagement onto mobile devices.

Scanbuy has the largest and oldest patent portfolio of any company in the industry, with over 30 patents granted covering the entire solution. The company's investors include Motorola Ventures, Hudson Ventures, Masthead Venture Partners, and Longworth Venture Partners.

For more information on Scanbuy, please visit www.scanbuy.com or www.scanlife.com.