Largest Mobile Operator in Denmark will roll out ScanLife Platform for Mobile Devices

New York – March 25, 2008– Scanbuy, a global leader in mobile 2D barcode and marketing solutions, announced today that TDC, Denmark’s leading provider of mobile communications, will support its ScanLife platform and become only the second carrier in Europe to commercially release a 2D barcode service.

TDC and Scanbuy will provide software for free download on subscribers’ handsets as well as the ScanLife Code Registry and Management platform for marketers and content providers to create and manage 2D barcodes. Interested subscribers in Denmark can text SCAN to 1231 in order to download the ScanLife application. ScanLife will support EZcodes, which are designed for a broad range of camera phones to quickly recognize and process information.

TDC is the leading provider of communications solutions in Denmark and a burgeoning player in the Nordic business market. The company developed from a traditional provider of landline and mobile services into a provider of modern communications solutions. TDC chose Scanbuy because of its complete solution and its deep experience in launching integrated 2D barcode solutions in several other markets.

“We are extremely pleased that TDC has decided to partner with Scanbuy for the first rollout of its kind in this region,” said Jonathan Bulkeley, Chief Executive Officer of Scanbuy. “As the leader in its market, TDC has clearly separated itself by focusing on providing innovative technologies to their customer base.”

The ScanLife platform has also been deployed in France, Spain, the Philippines, the Greater China Region, Brazil and the United States. Several other markets are expected to launch throughout 2008.

For more information on Scanbuy, please visit www.scanbuy.com or www.scanlife.com.

About Scanbuy

Scanbuy is the leading global provider of mobile barcode solutions that use the camera phone as the link between the physical world and the digital world. The ScanLife solution consists of a multi-barcode reader application and interoperable Code Management Platform. The technology has been successfully deployed and supported by leading mobile providers and handset manufacturers in the United States, Mexico, Chile, Spain, Italy and Denmark. Media companies and marketers use the solution to create and manage measurable 2D barcode campaigns, extending brand engagement onto mobile devices.

Scanbuy has the largest and oldest patent portfolio of any company in the industry, with over 30 patents granted covering the entire solution. The company's investors include Motorola Ventures, Hudson Ventures, Masthead Venture Partners, and Longworth Venture Partners.

For more information on Scanbuy, please visit www.scanbuy.com or www.scanlife.com.