ScanLife Initially Available in European Countries

New York - September 24, 2008 Scanbuy, a global leader in mobile marketing solutions, today announced that it has secured a global agreement with Samsung Electronics Co., Ltd. to preload the ScanLife mobile 2D barcode application on Samsung’s camera phones. Samsung will begin selling these phones in Spain, Italy, and Denmark starting as early as next month. Availability will quickly expand to other major markets including Mexico and the United States.

ScanLife technology uses camera phones to connect the physical world to the digital world. The application reads EZcodes and other major 2D barcode formats designed to quickly recognize and process information. Marketers and content providers use the ScanLife Code Management Platform (www.scanlife.com) to extend brand engagement onto mobile devices, while end users scan EZcodes to get information quickly and easily. The ScanLife solution gives consumers and code publishers both national and international interoperability for the use of 2D codes.

Samsung is the second largest phone manufacturer in the world, and is expected to sell over 200 million handsets in 2008. Samsung’s extensive line of popular phones includes the Blackjack, Glyde, and the recently released Instinct.

“The 2D barcode solution delivered by Scanbuy is a valuable technology, making phone navigation simpler and more effective for end users,” said Wonsik Lee, Vice President of R&D Planning Team, Samsung. “We are dedicated to continually improving our customers’ experience using Samsung mobiles, and the ScanLife application allows them to instantly access information anytime and anywhere.”

As part of the global agreement, Samsung will pre-load camera phones with the ScanLife application for each new country rolling-out Scanbuy’s complete solution. Samsung will also be using EZcodes to promote and market their extensive portfolio of consumer related electronics.

“This agreement with a global leader in phone design and manufacturing is a watershed moment for the 2D barcode market. It underscores the widespread demand throughout the mobile ecosystem for improving information discovery and access on every device,” said Jonathan Bulkeley, Chief Executive Officer of Scanbuy. “Scanbuy is wholly committed to working with all organizations including carriers, manufacturers, and content creators to ensure 2D barcodes reach their full potential in enabling the mobile phase of the digital information age.”

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of US$103.4 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Business and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com .

About Scanbuy

Scanbuy is the leading global provider of mobile barcode solutions that use the camera phone as the link between the physical world and the digital world. The ScanLife solution consists of a multi-barcode reader application and interoperable Code Management Platform. The technology has been successfully deployed and supported by leading mobile providers and handset manufacturers in the United States, Mexico, Chile, Spain, Italy and Denmark. Media companies and marketers use the solution to create and manage measurable 2D barcode campaigns, extending brand engagement onto mobile devices.

Scanbuy has the largest and oldest patent portfolio of any company in the industry, with over 30 patents granted covering the entire solution. The company's investors include Motorola Ventures, Hudson Ventures, Masthead Venture Partners, and Longworth Venture Partners.

For more information on Scanbuy, please visit www.scanbuy.com or www.scanlife.com.