Gives Telcel Subscribers Easy Way to Get Information On-the-Go

New York – October 21, 2008 – Scanbuy Inc., a global leader in mobile marketing solutions, announced today the launch of a new service called “Código Ideas” by Telcel, which allows camera phones to read 2D barcodes from the physical world.

The mobile users can download the application “Código Ideas” in different ways; one of them is available through mx.getscanlife.com. After downloading the application, individual users can scan EZcodes (2D barcodes) with their camera phones to automatically launch a specific website, download contact information and more. The codes create mobile links from physical items and remove the need to type in long URL’s or search for content by keywords.

Content creators like advertisers and media providers will be able to use the ScanLife Code Management Platform (http://www.scanlife.com), to easily create and track 2D barcode campaigns. Additionally, individuals can use the platform to create codes for free that link to their contact information or networking websites.

Telcel, is a subsidiary of América Móvil, the leading provider of wireless services in Latin America. Telcel is the leading wireless services provider in Mexico with more than 53 million clients. It is the first within the company to launch 2D barcode technology and other markets are planned to roll out in the future.

“Another major operator is adopting Scanbuy’s full solution, which in turn attracts more top-tier content creators and advertisers,” said Jonathan Bulkeley, Chief Executive Officer of Scanbuy. ”Telcel’s subscriber base is impressive by any standard, and we are proud to be selected as their partner and bring EZcodes to millions of new users in Mexico.”

Users can get more information from Telcel by going to http://www.ideastelcel.com/codigo/index.html.

Scanbuy, based in New York, has already deployed the service in the United States, Brazil, Spain, France, Denmark, and The Philippines. Its mobile application is available for millions of camera phones around the world.

About Scanbuy

Scanbuy is the leading global provider of mobile barcode solutions that use the camera phone as the link between the physical world and the digital world. The ScanLife solution consists of a multi-barcode reader application and interoperable Code Management Platform. The technology has been successfully deployed and supported by leading mobile providers and handset manufacturers in the United States, Mexico, Chile, Spain, Italy and Denmark. Media companies and marketers use the solution to create and manage measurable 2D barcode campaigns, extending brand engagement onto mobile devices.

Scanbuy has the largest and oldest patent portfolio of any company in the industry, with over 30 patents granted covering the entire solution. The company's investors include Motorola Ventures, Hudson Ventures, Masthead Venture Partners, and Longworth Venture Partners.

For more information on Scanbuy, please visit www.scanbuy.com or www.scanlife.com.