New York, NY (January 28, 2008) – Impact Mobile, an industry leader in mobile marketing and advertising technology, and Scanbuy, a global leader in 2D barcode solutions, announced today that they will partner to provide services that launch mobile campaigns through 2D barcodes.

Impact Mobile provides a suite of mobile marketing solutions to engage the consumer and drive measurable value for the brand. Now, those programs can be launched by scanning a 2D barcode off any media. Users simply scan an EZcode (2D barcode) using the free ScanLife application which is available on over 100 handset models in the United States (www.getscanlife.com on the mobile browser). The codes can automatically launch any website, display a coupon, dial a phone number, and more.

Impact Mobile’s President and CEO, Gary Schwartz said, “Impact Mobile provides solutions to engage the mobile consumer and bridge them to retail and other trackable destinations. Scanbuy’s 2D barcode solution provides an effective way for brands to interact with the consumer from out-of-home media through to retail shelf talkers.”

The ScanLife Code Management Platform (www.scanlife.com) makes it easy to create codes and receive analytic data from campaigns at any time. Advertisers such as Citysearch and Sears have already deployed campaigns in the US.

“Partners like Impact Mobile are key to the growth and success of this technology,” said Jonathan Bulkeley, Chief Executive Officer of Scanbuy. “They have successfully launched a number of mobile campaigns for major marketers, and we hope that integrating the ScanLife solution with Impact Mobile’s suite of applications will allow brands to extend the relationship with the mobile consumer.”

Scanbuy recently announced the launch of ScanLife by Sprint and a global pre-load agreement with Samsung and LG Electronics.

About Impact Mobile

Impact Mobile is an industry leader in North America promoting mobile as a media channel. Impact Mobile provides carriers, global agencies, and brands, best in class technology to meet all their mobile marketing needs.

About Scanbuy

Scanbuy is the leading global provider of mobile marketing solutions that use the camera phone as the link between the physical world and the digital world. The ScanLife client application and Code Management Platform are revolutionizing the way media companies, marketers, handset manufacturers and carriers around the world provide information and services to consumers on their mobile phones.

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