Influenced by surge in code publishing and consumer scanning, eighty-six percent of marketers plan to use codes in near future

New York, NY – January 11, 2012 – Scanbuy, Inc., the developer of the ScanLife mobile barcode platform (www.scanlife.com), today released results from a quantitative study that illustrates high awareness and adoption of 2D barcodes among U.S. marketers across a wide range of industries. Representing more than 100 marketers from both large and small businesses in industries such as healthcare, retail and entertainment, the study showed that 50% of key decision makers are already using 2D barcodes as a part of their overall marketing strategy and 86% plan to use the technology in the future.

Conducted through uSamp’s SurveyBuilder platform that includes an audience of over five million panelists from around the world, the study reveals new data from the marketer’s perspective that can be used to gain a better understanding of current adoption rates, and how campaigns are being implemented and assessed. Additional results included the following:

2D Barcode Awareness & Adoption

• Difference in awareness of 2D barcodes between large and small businesses is relatively minimal with 95% and 89% respectively
• 61% report using open source code formats with QR Codes leading by a large margin at (45%), Datamatrix (16%), Microsoft Tag (14%), EZcode (12%) and Snap Tag (11%).
• Top three content choices that the codes link to include: product details, promotions and coupon offers
• Top three media placement choices included magazines and newspapers, direct mail and product packaging

Usage Scenarios & Features

• Of the 50% of respondents currently implementing 2D barcodes, the most important factors for a successful campaign include:
  • The code format (e.g. QR Code) should be compatible with the largest number of mobile barcode scanning apps
  • Access to analytics from the scans including basic usage and also demographics of users
  • Ability to edit the code or access it at anytime from a web-based platform
• 69% of respondents reported using a paid 2D barcode service, while 39% reported using a free service
• When asked if they were happy with their experience, those that used a paid service were 50% more satisfied than those using a freeware generator.

“We’re excited to see the continued growth in awareness among marketers, and we expect both the quantity and the quality of QR Code marketing to grow considerably in 2012 with 86% of respondents reporting that they plan to use 2D barcodes in the future,” said Mike Wehrs, CEO and President of Scanbuy. “Codes are working for the majority of marketers, but clearly platforms like ScanLife can add business intelligence tools and dynamic content generation to make the experience more valuable. We look forward to working with our customers to further evolve physical to digital connections.”

If you are interested in discussing the results of this study or learning more about the ScanLife mobile barcode platform, please contact Scanbuy at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

About Scanbuy

Scanbuy is the leading global provider of mobile barcode solutions that use the camera phone as the link between the physical world and the digital world. The ScanLife solution consists of a multi-barcode reader application and interoperable Code Management Platform. The technology has been successfully deployed and supported by leading mobile providers and handset manufacturers in the United States, Mexico, Chile, Spain, Italy and Denmark. Media companies and marketers use the solution to create and manage measurable 2D barcode campaigns, extending brand engagement onto mobile devices.

Scanbuy has the largest and oldest patent portfolio of any company in the industry, with over 30 patents granted covering the entire solution. The company's investors include Motorola Ventures, Hudson Ventures, Masthead Venture Partners, and Longworth Venture Partners.

For more information on Scanbuy, please visit www.scanbuy.com or www.scanlife.com.