Scanning QR and UPC Codes Helps Holiday Shoppers Save Money and View Valuable Information from Products Around the World

New York, NY – November 21, 2011 – Scanbuy, Inc. (www.scanbuy.com), the global leader in mobile barcode solutions, today announced ScanLife 4.0, a new version of its mobile barcode reader application. With ScanLife 4.0, shoppers can now view a live feed that displays codes being scanned in real-time from around the world. A user can simply click on a product to view valuable information including prices, product reviews and deals.

“We updated our ScanLife app to create a more personalized and immersive experience for millions of consumers who use our app to scan a variety of barcode formats,” said Mike Wehrs, CEO and president of Scanbuy. “The industry is going through massive growth with millions of people scanning every day. This update will give our users some new ways to enhance their experience and obtain valuable information and content.”

New features include:

• A live feed of products being scanned around the world in real-time
• Options for personalizing scanners with different themes, such as “Top Gun” or “Holiday Cheer”
• Access to additional product reviews from retailers like Best Buy and price comparisons from Buy.com
• Access to nutritional facts and ingredients directly from a variety of brands
• Capability to share deals and product discoveries on Facebook and Twitter
• A completely redesigned user interface for reviewing product information
• Faster scanning rates

The ScanLife app is already available on most mobile operating systems including Android, iPhone iOS and BlackBerry. Over the holidays, ScanLife will also become available for the Windows Phone operating system. This will mark the first time that ScanLife will be available for the new Windows Phones.

In addition to the ScanLife application update, Scanbuy has updated its Scan & Send solution to simply snap a photo of a code and send it via MMS (Multimedia Messaging Service) or email. This allows virtually any device with a camera to access the code’s content – without ever downloading an app. The Scan & Send system’s accuracy has improved by 80 percent on common QR Codes.

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About Scanbuy

Scanbuy is the leading global provider of mobile barcode solutions that use the camera phone as the link between the physical world and the digital world. The ScanLife solution consists of a multi-barcode reader application and interoperable Code Management Platform. The technology has been successfully deployed and supported by leading mobile providers and handset manufacturers in the United States, Mexico, Chile, Spain, Italy and Denmark. Media companies and marketers use the solution to create and manage measurable 2D barcode campaigns, extending brand engagement onto mobile devices.

Scanbuy has the largest and oldest patent portfolio of any company in the industry, with over 30 patents granted covering the entire solution. The company's investors include Motorola Ventures, Hudson Ventures, Masthead Venture Partners, and Longworth Venture Partners.

For more information on Scanbuy, please visit www.scanbuy.com or www.scanlife.com.