New York, NY - Mar. 22, 2011 -- Scanbuy, Inc. (www.scanbuy.com), the global leader in mobile barcode solutions, today announced that it has partnered with The Home Depot (www.homedepot.com) to launch an extensive, national communications strategy utilizing mobile barcodes enabled by the ScanLife system. The effort incorporates 2D barcodes (QR codes) to give customers more immediate access to relevant information such as product rating and reviews, How-To guides and videos on specific products.

The service will be introduced this week as part of the print ad featuring Martha Stewart Living kitchens.The codes will also be placed in direct mail pieces linking to product information and video demos. A number of unique codes will also be rolled out to store shelves, signage and other traditional marketing material as part of the initial launch of the barcode program.

Shoppers in the store will be able to access information like product demo and How-To videos, relevant accessories, buying guides, project guides and an option to purchase online. Codes outside the store will also enable mobile users to make purchases online through their mobile device, converting any media into a virtual "buy button."

"The Home Depot's decision to bring this service to their millions of customers unquestionably shows how this technology can be extremely powerful for both the consumer and the retailer," said Mike Wehrs, CEO and President of Scanbuy." Barcodes issued and managed through the Scanlife system adds a new dimension to any path to purchase by making it more user-friendly and interactive. The ScanLife system will allow The Home Depot to edit the codes dynamically as new content is available without needing to print new material.It will also give The Home Depot valuable information on the scans they receive as to which of their products customers are interested in, the location of that interaction, representative demographics, and more. With mobile barcode scanning experiencing a 1600% increase in traffic in 2010, incorporating mobile barcodes has become a crucial component of marketing campaigns for major retail chains like Home Depot."

Home Depot's codes can be scanned using the ScanLife app and customers without a scanning app can download the ScanLife app at Homedepot.com/scan or they can text HDscan to 43588. It is estimated that there are roughly 25 million people in the US that already have barcode scanning technology from their mobile device and the number is growing rapidly.

"We look forward to introducing ScanLife mobile barcodes into our overall marketing strategy," said Tom Sweeney, Senior Director of Online Strategy for Homedepot.com. "ScanLife barcodes provide a number of benefits to our customers such as immediate access to our video, product and How-To content and the ability to purchase online from their smartphone. We know our customers are already using their mobile device to assist in the purchasing process, and now Home Depot is embracing this technology to more closely connect our stores and customers to our digital content."

About Scanbuy

Scanbuy is the leading global provider of mobile barcode solutions that use the camera phone as the link between the physical world and the digital world. The ScanLife solution consists of a multi-barcode reader application and interoperable Code Management Platform. The technology has been successfully deployed and supported by leading mobile providers and handset manufacturers in the United States, Mexico, Chile, Spain, Italy and Denmark. Media companies and marketers use the solution to create and manage measurable 2D barcode campaigns, extending brand engagement onto mobile devices.

Scanbuy has the largest and oldest patent portfolio of any company in the industry, with over 30 patents granted covering the entire solution. The company's investors include Motorola Ventures, Hudson Ventures, Masthead Venture Partners, and Longworth Venture Partners.

For more information on Scanbuy, please visit www.scanbuy.com or www.scanlife.com.