Zytrel XP Packaging Now Includes ScanLife Barcodes – Becoming the First Healthcare Product Offering Consumers Mobile Access to Latest Information on H1N1, Flu Prevention and Healthy Lifestyle Tips

NEW YORK—January 11, 2010—Scanbuy Inc, the global leader in mobile barcode solutions, announced today that Biodefense Solutions is the first consumer healthcare company to take an important step forward in corporate citizenship by including Scanbuy’s signature 2D (two dimensional) barcodes on packages of Zytrel XP antimicrobial hand sanitizers. The codes provide consumers with a direct link to government and CDC health and safety information, in addition to important product information and healthy living tips.

Scanbuy’s ScanLife technology allows consumers to use their mobile phone to scan either the 2D barcode or the UPC code located on the Zytrel XP package, directing their device to one of three mobile websites of their choosing: H1N1 news from the CDC, influenza prevention tips from flu.gov and additional safety and product information on Zytrel XP’s website.

 “With the recent launch of Zytrel XP, we have been searching for an easy way to connect our customers with the kind of information they need to keep themselves protected during flu season and throughout the year,” said Jeffrey Berkowitz, president of Biodefense Solutions. “Scanbuy allows us to provide that link for our customers. With a simple click they can access the latest news, information and tips that help keep families safe and healthy.”

ScanLife is available to millions of people through their mobile camera phone and works on all operating systems from the iPhone and BlackBerry.  It is available to download for free at www.getscanlife.com and it is also being pre-loaded on new compatible devices from Sprint.

“By including our barcode on Zytrel XP product packages, Biodefense Solutions is changing the marketing playing field by providing truly valuable health care information for consumers directly from their products,” said Jonathan Bulkeley, chief executive officer of Scanbuy. “Our ScanLife technology allows socially aware and responsible companies like Biodefense Solutions to connect their customers directly to the information that can make a real difference to their families’ well being.”

About Scanbuy
Scanbuy is the leading global provider of mobile barcode solutions that use the camera phone as the link between the physical world and the digital world. The ScanLife solution consists of a multi-barcode reader application and interoperable Code Management Platform. The technology has been successfully deployed and supported by leading mobile providers and handset manufacturers in the United States, Mexico, Chile, Spain, Italy and Denmark. Media companies and marketers use the solution to create and manage measurable mobile barcode campaigns, extending brand engagement onto mobile devices.

Scanbuy has the largest and oldest patent portfolio of any company in the industry, with over 30 patents granted covering the entire solution. The company's investors include Longworth Venture Partners, Masthead Venture Partners and Hudson Ventures.

For more information on Scanbuy, please visit www.scanbuy.com or www.scanlife.com.

About Zytrel XP
Zytrel XP is the first complete regimen of antimicrobial products to safely offer extended protection for up to four hours. Killing 99.99 percent of germs in as little as 15 seconds, Zytrel XP forms an antimicrobial matrix, a thin film, that continues to kill germs for up to four hours while allowing flora – the organisms that help the body’s immune system function properly – to grow on the user’s skin. Zytrel XP works long past the point of evaporation and helps the skin retain moisture, allowing users to avoid red, irritated and dried-out skin which often results from repeated application of hand sanitizers. The products are based upon patented technology owned by Columbia University.

About Scanbuy

Scanbuy is the leading global provider of mobile barcode solutions that use the camera phone as the link between the physical world and the digital world. The ScanLife solution consists of a multi-barcode reader application and interoperable Code Management Platform. The technology has been successfully deployed and supported by leading mobile providers and handset manufacturers in the United States, Mexico, Chile, Spain, Italy and Denmark. Media companies and marketers use the solution to create and manage measurable 2D barcode campaigns, extending brand engagement onto mobile devices.

Scanbuy has the largest and oldest patent portfolio of any company in the industry, with over 30 patents granted covering the entire solution. The company's investors include Motorola Ventures, Masthead Venture Partners and Hudson Ventures.

For more information on Scanbuy, please visit www.scanbuy.com or www.scanlife.com.