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The National Post is using 2D barcode technology to link readers from stories in the print edition to the paper's mobile site. By snapping a photo of a 2D barcode - found on the pages of the newspaper - readers looking to dig deeper on a particular story can link directly to the latest info to get more context, analysis, related stories and content.

"[The technology] allows us to really pull people from one medium to another," Jonathan Harris, National Post VP digital media, tells MiC. "It's a direct link between two media, which is an interesting way of approaching a newspaper: you're using a newspaper as a way to draw eyeballs from that newspaper and create engagement with other media." .....