NEWS & PRESS KIT Mobile Marketer: First 2D bar code on book links to Amazon.com
| Mobile Marketer: First 2D bar code on book links to Amazon.com |
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By Dan Butcher  The 2D bar code linking to Amazon.com A new book on digital branding includes a 2D mobile bar code on its back cover that connects directly to the title’s page on Amazon’s mobile Web site. “BrandDigital: Simple Ways Top Brands Succeed in the Digital World,” by branding expert Allen Adamson, is the first book to be sold in North America that includes an EZcode - a 2D bar code—to sell the title via the mobile device. The ScanLife technology, powered by Scanbuy Inc., uses a camera phone to link directly to the product, where an interested shopper can buy the book from their phone using their existing Amazon account information. “Book publishers and authors can make their books interactive and increase sales by adding a 2D bar code to the back cover of the book, posters and any promotion they’re doing," said Jonathan Bulkeley, CEO of Scanbuy, New York. “When consumers scan the code, they’re taken to the product page on Amazon.com for the book, where they can add it to their shopping cart and one click from there you’re done. “You can buy the book with three clicks on your cell phone,” he said. “These codes can appear anywhere, a poster, an email, a tattoo on your forehead, but initially it will appear on the book cover. “A lot of authors are scrambling to find out how they can get this on their books, and you’ll be seeing a lot more of these 2D bar codes going forward.”  Scanbuy's EZcode 2D bar code on Adamson's "BrandDigital" Mr. Bulkeley knows the publishing industry well, as he headed BarnesandNoble.com almost a decade ago. Scanbuy is a global provider of mobile marketing services that use the camera phone as the link between the physical world and the digital world. The ScanLife mobile applicationand Code Management Platform have been deployed and supported by mobile providers and handset manufacturers in the United States, Mexico, France, Spain and Denmark. |