Qdoba, Others Use 2-D Barcodes to Feed Consumers Content Such as Coupons

by Rita Chang
Published: March 16, 2009

SAN FRANCISCO (AdAge.com) -- When Peter Shipman, a franchise owner of the Qdoba casual Mexican restaurant chain, was launching his third outlet in the college town of Ann Arbor, Mich., he needed a way to draw students to the new location -- and he wanted to speak their technological parlance. So he bought ads in the campus newspaper and posted promotional posters, each with a code kids could scan with their phones to get a mobile coupon for a buy-one-get-one-free burrito. For full article click here