ClikGenie Brings Mobile Merchandising To Life At Retail

New York, NY June 28, 2010 – Soon, consumers at many retail locations will be able to "scan" virtually any item with their mobile phone and instantly get additional information back from the retailer or product manufacturer. This may include more details about selected products, reviews, suggestions for complimentary items and more.

Leading the retail trend to real-time, in store mobile merchandising is ClikGenie™, a technology start-up firm. Today, Scanbuy, Inc. announced that ClikGenie Inc. will incorporate its popular ScanLife reader application into ClikGenie's mobile merchandising solution. By using ScanLife, ClikGenie will enable retailers to provide consumers with real-time information on specific products, using special barcodes that are scanned on a mobile phone,

"ScanLife is being adopted by more and more carriers and mobile phone manufacturers throughout the Americas and Europe, so it was an obvious choice for us," said George Hoffman, president of ClikGenie. "Retailers require an in-store solution that will work across as many mobile devices as possible and within the same geographical areas that their stores are located. This will help our retail customers merchandise their products directly to shoppers when they are in the store and ready to buy. It's an instant extension of their sales associates and opens a world of possibilities."

"ClikGenie is the first mobile merchandising application we have seen that provides retailers with a complete solution, from barcode creation to the optimized delivery of mobile content to the shopper," said Jonathan Bulkeley, chief executive officer of Scanbuy. "It is a new platform for in-store merchandising and could well be the beginning of a retail trend in providing critical information to consumers at the store level."

The ScanLife mobile application works on all mobile operating systems and is currently supported on more than 250 of the most popular phones in the market today.

Unlike other mobile barcode applications that may provide competitive pricing and purchasing options, the ClikGenie solution delivers information that is created and provided by the retailer or manufacturer.

"This gives retailers and brands a level of control over information that is not possible with other mobile shopping applications," Hoffman said. "ClikGenie is meant to keep the customer in the store and more informed during the buying process. It makes managing mobile content easier by integrating existing online assets with preformatted mobile templates."

Using ScanLife, enabled with the ClikGenie back-end solution, consumers will also be able to share information about products they scan, both by email and on social media sites like Facebook and Twitter.

About ClikGenie

ClikGenie, Inc. is a privately owned North Carolina corporation with offices in Charlotte and Kernersville, NC. Its mobile merchandising solution offers retailers the ability to provide product-related mobile content to their customers while in store. The company's proprietary integration of best-in-class mobile platforms within a web services architecture enables retailers to rapidly deploy and scale the ClikGenie solution with minimal IT resources. The company provides this service on a pay as used model. For more information, please visit www.clikgenie.com. Follow us at www.twitter.com/clikgenie

About Scanbuy

Scanbuy is the leading global provider of mobile barcode solutions that use the camera phone as the link between the physical world and the digital world. The ScanLife solution consists of a multi-barcode reader application and interoperable Code Management Platform. The technology has been successfully deployed and supported by leading mobile providers and handset manufacturers in the United States, Mexico, Chile, Spain, Italy and Denmark. Media companies and marketers use the solution to create and manage measurable 2D barcode campaigns, extending brand engagement onto mobile devices.

Scanbuy has the largest and oldest patent portfolio of any company in the industry, with over 30 patents granted covering the entire solution. The company's investors include Motorola Ventures, Hudson Ventures, Masthead Venture Partners, and Longworth Venture Partners.

For more information on Scanbuy, please visit www.scanbuy.com or www.scanlife.com.