Gap wanted to give loyal customers inside information around their new line of 1969 jeans and pants both before they went to the store and while in the store. It needed to deliver relevant information based on where they were from traditional media like direct mail and store signage.
ScanLife was used in variety of ways. A code was placed on direct mailers which linked to a video from Gap's Head of Design talking about his inspiration for this new line. This was meant to entice the customer and drive them to the store. Once in the store, they saw another code in the jeans sections which linked to a mobile formatted style finder (via the web). This helped the customer find the right style of jeans for their specific body type, and also linked to comments from a community of buyers.