Scanbuy Official Blog

Learn more about the latest mobile marketing and trends for big data technology in the retail industry.

QR Code Scanner Age and Gender Breakdowns in Q2

Marketing ChartsQR Code Scanner Age and Gender Breakdowns in Q2, August 2, 2013
ScanLife is out with its latest quarterly Mobile Barcode Trend Report [pdf] in which it reports 4 million new users around the world and 6 million active scanners, impressive figures even as other research suggests that within the US the amount of scanners isn’t keeping up with the growth in smartphone penetration. Nevertheless, ScanLife’s latest study reveals some interesting demographic breakdowns of the barcode scanner.

Share this article

Recent News

Neutronian Announces That Scanbuy Has Earned Its Data Quality Certification

Neutronian launches Data Privacy Scoring of over 3,000 publishers, brands, ad platforms, retailers, and data providers

Scanbuy Announces ExtendedAudiences(TM) Act-Alike Audience Extensions of CPG Consumer Purchase Data, Powered by Diveplane

tags

Learn about Scanbuy's passion for consumer engagement

Read more

Archive